Vestibule Trap - Blogs

HOW TO GET YOUR MUSIC FEATURED ON BLOGS

Tue, 16 Feb 2021 14:55:00 +0000

Learn how to submit your music to a blog. Boost your career and get your music featured on blogs with these essential music submission tips.

GET YOUR MUSIC FEATURED ON BLOGS AND BOOST YOUR CAREER

One of the biggest challenges as an artist is getting your music heard. Getting noticed in the music industry takes work. You have to employ different marketing tools to keep up with the competition.

Learning different ways to promote your music is essential if you want to make it in the music business. And getting your music featured on blogs is one effective way to promote your music and reach new audiences.

Gaining support from a music blog will help you increase exposure, establish credibility, and open new opportunities. However, it can be challenging to get your music featured on a blog. Especially with so many emerging acts striving to get heard. So, how do you submit music to a blog? And, how can you find the music blogs that will feature your music? This guide breaks down all the essential steps of scoring a feature on a music blog.

1. MUSIC SUBMISSION PREPARATION

Preparing your music or video for submission is an essential first step. Before you submit your work to a blog, ensure your music is sounding the best it possibly can. Avoid submitting unfinished or poor quality tracks. Make sure your tracks are finished, mixed down, and mastered. Send your best work!

Next, get all of your release information together. Include the release date, hi-res artwork, a press release or release bio, an artist bio, hi-res press photo, a link to stream your music, social media links, and your contact details. Even better, create an electronic press kit (EPK). Also, most blog writers prefer private links to stream music over downloading files. For example, a private DropBox or SoundCloud link.

Lastly, DO NOT submit music with copyrighted material unless it’s cleared for use. Blog writers will reject tracks that could land them in legal trouble.

2. MUSIC BLOG RESEARCH

Many tastemaker music blogs specialize in a specific genre and style. It’s essential that you research a music blog before sending them your music. It’s also crucial that your music aligns with the music they feature. It makes zero sense sending a future bass track to a hip hop blog.

Also, research artists that produce the same style of music as you. Find what blogs feature their music or interview them. Doing this will help you track down blog writers that cover your style of music.

Lastly, compile a list of the blogs you want your music featured on the most. Familiarize yourself with those blogs and the type of music they feature. Look for their website, SoundCloud, Facebook Page, Twitter account, and other channels. Also, find names and contact information for blog writers and editors. Lastly, see if there is a dedicated submission form and locate their music submission guidelines!

The more you know about the music blog, the better. For instance, the information you collect will help you personalize your message during the submission process. It will also help you reach the right people.

3. FOLLOW MUSIC SUBMISSION GUIDELINES

Once you have your list of music blogs, locate and carefully read their music submission guidelines. Most blogs have music submission guidelines displayed on their website.

4. SUBMIT EXCLUSIVE MUSIC

Getting your music featured is beneficial for the music blog and the artist. A successful feature brings visitors to the blog, and the artist gains exposure. However, music blogs like to feature new music that is exclusive to their platform. Blog writers want music that will drive traffic and increase visitors. Your music has a better chance of being featured if it’s a new release, unreleased, exclusive to their publication, or never published before. So, offer blog writers a track that you have not made public yet to increase your chances of getting featured.

Furthermore, give yourself a couple of weeks of lead time. For instance, submit your music to blogs 3-4 weeks in advance when looking to score a music premiere or exclusive.

5. FIRST IMPRESSIONS MATTER

Ensure your message, artist information, and artwork look professional. Everything you put out sends a message about you, so make sure it’s the right one.

Carefully proofread your music submission before clicking send. Look for spelling errors, grammar mistakes, and other issues that could reflect poorly on you. A message filled with spelling errors, incomplete sentences, slang, and inappropriate language gives the impression that you’re not professional. It also shows that you’re not serious about your musical aspirations. Moreover, blog writers don’t want to fix a press release riddled with spelling and grammar errors.

Have someone proofread your message. Sometimes it can be difficult to spot errors in your own writing. Ensure your music submission is clear, concise, informative, and as professional as possible!

6. PERSONALIZE YOUR MESSAGE

Music blogs can receive dozens or even hundreds of music submissions a day. Personalizing your message is vital to stand out from the competition.

Like any email, the golden rule is to keep them simple, concise, straight-to-the-point, and polite. Below are some best practices:

It’s a professional courtesy to use the blog writers official email. Avoid messaging through social media to ask about getting your music featured.
Craft an enticing subject line that will persuade someone to open your email.
Personalize the email by mentioning the writer by name and including the name of the blog.
Write a sentence or two that compliments their work. Let the writer know you took the time to check out their content and that you are a fan of the blog. Also, reference other artists they featured in the past that are similar to you. This approach shows you did your research. It also helps establish a relationship.
Describe your music in a paragraph or two. Give a background story about the music you want to be featured and why you think its a good fit for the blog. Give them a reason to check you and your music out further.
Provide any details that may boost your pitch. Mention any notable music career accomplishments. Also, add key information such as your stage name, the genre of music, your location, and any related press coverage. Moreover, avoid overselling yourself, adding spammy details or being unrealistic. And, keep it short. Ensure your email or music submission is a quick and easy read.
Make it clear why you’re asking the writer to feature you. Politely ask the blog writer what you want. For example, a music premiere, exclusive, interview, music review, playlist feature, etc. Also, offer them a reason why featuring your music is beneficial for the blog.
Include links to stream your hosted music. Also, include links to your EPK, website or anywhere else someone can quickly find more information about you and your music. Moreover, avoid adding too many links and DON’T add attachments.
Finally, thank the blog writer for their time. Include a sincere thanks for taking the time to consider featuring your music.

Lastly, avoid sending mass mailings to multiple music blogs. This approach is not effective and often rejected. Blog writers are keen to spot lazy attempts using marketing software and unsolicited emails. Put in the effort and personalize your email to the specific blog writer or editor that you’re asking to feature you.

7. SEND LINKS INSTEAD OF FILES

Before you send anything, find out how the blog accepts music submissions. Most blog writers prefer private streaming links to your hosted music. For example, private SoundCloud links with the ‘Downloads’ feature enabled has become an industry standard. Moreover, sending a link to stream your track(s) is fast and easy. The easier you make it for someone to access and listen to your music the better.

Also, avoid attaching your tracks to emails unless the music blog prefers it. Emails with attachments are often deleted for security purposes or end up in the Spam folder. Moreover, files can take long to download, clog inboxes, and can seem suspicious.

8. BUILD RELATIONSHIPS

Building relationships and networking in the music industry is always helpful. Boost your chances of getting featured by developing a relationship with music blog writers and editors. Find blog writers that post articles about the same music you make and listen too. Follow their content, comment on their posts, and engage with them on social media. Familiarize yourself with their content and the other artists they write about on the blog.

Also, get out and connect with other people in the music industry, regardless of their status. Try to meet other artists, producers, DJ’s, publicists, booking agents, label staff, fans, and anyone else in the music scene. These connections could open new opportunities. But, do so in a professional manner and don’t be a stalker.

9. FOLLOW UP EMAIL

Give music blog writers time to reply. They receive lots of submissions every day. It could take a few weeks before getting a reply. They may also need time to decide if they want to cover you and how the feature fits into their calendar.

Also, if the blog has a follow-up policy, make sure you stick to that. If not, it’s safe to send a follow-up email after a week. Send a short, polite email to the blog writer asking if they received your email or submission and had a chance to listen to your music. The hard truth is, you may not get a reply from bigger publications. Especially if they’re not into your music or don’t think covering you will benefit the blog.

10. MUSIC BLOG TYPES

Music is wide-ranging and so are music blogs. Make sure you are submitting your music to a blog that features your style of music.

Knowing the different music blog types will help narrow your search. There are independent music blogs, major EDM blogs, music discovery websites, and more. You can discover the best music blogs at sites like Hype Machine and SubmitHub.

HYPE MACHINE

Hype Machine has long been the king of music blog aggregators. The site indexes hundreds of music sites and collects their latest posts for easy streaming and discovery. You can use the site to discover music blogs. For example, search Hype Machine for artists with a similar sound to you. Underneath the posted songs, you can see all the music blogs that posted the music content. Use the provided info to track down and contact the writers.

Also, many industry professionals, labels, and A&Rs look at which tracks are popular to understand what’s trending. If you’re trying to get discovered, get your music posted on Hype Machine!

SUBMITHUB

SubmitHub is an easy way to submit your music to bloggers, Spotify playlisters, record labels, and more. The service offers statistics and methods that help you find the best blogs to feature your music. The service also provides feedback that can help improve your music-making going forward. Moreover, there are hundreds of blog editors, labels, and playlisters that use SubmitHub to find new music and connect with artists.

BONUS: CLIMBING THE PRESS LADDER

If you get your music featured on a music blog, use the coverage to generate even more press. Share the music feature on social media and use it as leverage when reaching out to other music blogs. Use the coverage to get you your next one!

CONCLUSION

One amazing write-up on a leading blog can boost your music career. These tips aim to guide you in the right direction when seeking to get your music featured on a blog. And, when you’re ready to submit your music, remember that first impressions make a difference. Good luck!

DO YOU NEED A MUSIC PUBLICIST? HERE IS ADVICE

Tue, 16 Feb 2021 14:52:00 +0000

Are you an independent artist wanting the chance of being discovered? You might need a music publicist. Learn what a music publicist does and how to find the right publicist to advance your career.

WHAT IS A MUSIC PUBLICIST?

A music publicist is a specialist who manages media and public relations on behalf of a music artist or group. They represent their client by overseeing, shaping, and maintaining their public image. They serve as a bridge between their client and the public with the use of media.

Music publicists also represent various other types of clients in the music business. This includes record labels, music venues, festivals, music studios, and music schools.

WHAT DOES A MUSIC PUBLICIST DO?

A music publicist finds media opportunities and generates media coverage for their client to promote various projects. Most often, publicists work to secure press coverage for their clients’ upcoming activities.

For example, if an artist has a new single release, their publicist will write a press release for the song. They then send the release to music journalists to cover.

WHAT ARE THE RESPONSIBILITIES OF A PUBLICIST?

Day-to-day duties depend on the client. A music publicist’s job description can include various duties and responsibilities. For example:

Influence public perception by using strategic communication
Organize and oversee publicity campaigns for their clients
Become familiar with their client’s individual markets to deliver relevant coverage
Build relationships with media outlets and journalists in the music scene
Develop and leverage their network on behalf of the client
Provide insight into their client’s public communications
Develop an understanding of the media’s role in the music industry
Assist clients with brand marketing and other marketing strategies
Put together an electronic press kit (EPK) for their client
Work with clients to develop a social media presence and social media campaigns
Secure interviews, photo shoots, video shoots, live show reviews, etc.
Write press releases, biographies, newsletters, blog features, an album review, social media posts, etc.
Pitch music news, stories, new music, and other campaigns to various media outlets
Secure media coverage to boost a client’s brand, fan base, and exposure
Help to develop their client’s public image and brand
Conduct market research, follow industry trends, and find appropriate media outlets for their clients

WHEN DO YOU NEED A MUSIC PUBLICIST?

It’s easy for an artist to generate local buzz as they become more prominent in their scene. However, to reach the next level of notoriety, you’ll need a publicist.

These examples are worth paying a music publicist to oversee:

1. RELEASING NEW MUSIC ON A RECORD LABEL

It’s a good time to bring in a publicist whenever you have a new album, EP, or single coming out on a prominent label.

Such a release represents a chance to boost exposure and reach potential fans in new parts of the world. With a well-run release campaign, you can go from unknown to famous in a manner of weeks.

2. RELEASING A HIGH-QUALITY MUSIC VIDEO

Music videos are excellent for building excitement around a release. They’re also helpful in securing exclusive placement on music blogs and other outlets that feature videos.

Video marketing is one of the most effective ways to promote an artist. They play out the story a song is telling. The visuals also help connect an artist with an audience on a level beyond the music itself.

3. TOURING OR PLAYING AT A MUSIC FESTIVAL

Touring or performing at prominent festivals mean your career is advancing. It’s worth paying a publicist to promote your upcoming gigs. It will boost exposure and generate excitement.

A good publicist will craft media releases, secure interviews, and attract attention to maximize audience turnout. It’s an excellent way to grow your fan base!

4. SECURING AN EXCLUSIVE MUSIC PREMIERE OR DEBUT

Landing an exclusive premiere on a music blog or magazine before its release is significant. It’s an excellent way to generate buzz and exposure before the release. It can also boost sales and attract new fans.

5. YOUR CAREER IS GAINING MOMENTUM

Are you pursuing music as a full-time career and becoming established in the scene? If so, then it may be time to consider a publicist.

An artist gaining momentum may not have time to self-promote. Here, a publicist can handle all the marketing strategies. It will also free time for the artist to focus on advancing their career.

5 THINGS TO CONSIDER BEFORE HIRING MUSIC PUBLICIST SERVICES

Publicity should be one of the first concerns for someone ready to advance their music career. Where a manager helps an artist develop their artistic profile, a publicist spreads the word about their client’s profile.

Before searching for a publicist, consider these five factors:

1. DEVELOP YOUR UNIQUE ARTISTIC STORY

Your story is more than the step-by-step process of how you ended up where you are. An artist’s story is what a publicist uses to pitch coverage.

Journalists and readers connect to a story. They don’t connect to name recognition or a sonic description. Figure out your story before working with a publicist.

2. DETERMINE WHAT ACTIVITIES ARE WORTH PAYING FOR PUBLICITY

What activities do you have coming up? It may not be worth hiring a publicist if the answer is a string of local shows or an independent release on SoundCloud.

You may be better off doing your own PR first to promote these campaigns at the start of your career. Connect with local music writers, create social media campaigns, and use online music marketing services to generate local buzz.

This approach will also help you build relationships and understand public relations. You’ll be better prepared when you’re ready to hire a publicist.

3. BUILD A SOLID BRAND AS AN ARTIST

A strong brand can mean a significant social presence. Or, a compelling visual aesthetic. Branding is anything that sets you apart from thousands of other up-and-coming artists trying to make it.

If you have nothing that makes you stand out, there’s not much a publicist can do for you. It’s critical to build a brand and a public image as an artist!

Social media marketing is a valuable asset for musicians. A strong social media strategy is essential for promoting your music, engaging with fans, and expanding your fan base.

Social networking also connects you with music industry peers and presents new opportunities. So, update your social media platforms and music website if you have one. Most importantly, interact with your fans and post engaging content on the regular.

5. KNOW YOUR GOALS AND SET EXPECTATIONS

Be realistic with your goals and expectations. Misconceptions about music publicity can create false expectations and disappointments.

It’s crucial to come prepared! A music PR firm may have strict criteria for accepting clients. Many also plan music publicity campaigns months in advance.

It’s helpful to have reasonable goals before approaching a music publicist. Make sure they know what you’re aiming to achieve. Ask questions, talk about your concerns, and communicate at every step.

Also, expect highs and lows during the campaign. PR campaigns can be an emotional roller coaster!

HOW TO FIND A MUSIC PUBLICIST?

Once you reach a level when you need a publicist, finding one is easy. PR firms are always looking to take on new clients with great stories to tell.

Consider these five tips for finding a publicist:

1. RESEARCH MUSIC PUBLICIST SERVICES

Do some due diligence and research PR firms for a potential publicist.

Consider these five methods when researching a publicist for musicians:

Do a Google search. Find music publicist services that represent your genre of music. A PR firm with a roster of indie-rock bands might not be the best fit if you’re an electronic music artist.
Once you narrow down a list of potential publicists, dig further to find more info. Look for artists they represent, a portfolio of campaigns, and anything else to make an informed decision.
Search for the different musical acts a potential PR firm represents. Check the work they provided, such as press releases, interviews, feature placements, music blog articles, etc. Ensure the PR firm creates quality campaigns that align with your vision.
Search websites like Yelp, Google My Business Reviews, and Glassdoor. Look for reviews, ratings, and complaints. See what people are saying about the publicist or PR firm.
Contact other artists and ask them about their music publicist. Social media is a great place to connect with fellow musicians. Drop a message and inquire about their experience with a particular PR firm.

2. CHECK OUT THE CLIENT LIST OF PUBLIC RELATIONS FIRMS

Most PR firm websites like Planetary Group show their entire list of clients. Current and past. Researching a client list is the best way to choose a potential publicist.

Once you find a publicity firm with a relevant client list, run a search on their roster. Ensure their clients and campaigns align with your music. They will do a better job landing suitable coverage if they do.

3. KNOW YOUR BUDGET AND ESTIMATE THE COST OF A PUBLICITY CAMPAIGN

Good PR firms are not cheap. Big-name artists are likely pulling seven figures per year. They have the money to hire the best.

If you’re not there yet, aim lower for more affordable options. Many online PR agencies can customize a full strategy based on your budget.

Also, ask your potential publicist about extra costs. Avoid getting blindsided with an unexpected bill.

Also, if your budget is tight, consider freelance music journalists. They’re an excellent option for independent artists with smaller budgets. Most journalists are excited to cover new artists if they have a good story. A good publicist doesn’t need to be expensive to tell your story.

4. REACH OUT TO FELLOW ARTISTS AND SEEK REFERRALS

Contact other artists you know at a similar stage when seeking a publicist. It’s likely they’re also looking and could have leads.

Also, network and meet artists with a good publicist. Ask if they can refer you to the right publicist. Many PR agents find artists from the referrals of industry friends or existing acts on their roster.

5. BUILD A BRAND AND A UNIQUE STORY THAT ATTRACTS THE RIGHT PUBLICIST

Publicists are in the business of selling memorable stories and brands. Get out and play shows, release music, create videos, engage with fans, etc. Start creating buzz to catch the attention of a publicist.

Also, ensure you have a quality electronic press kit (EPK). Make sure it’s easy to find and accessible. EPK’s help promoters, booking agents, venue talent buyers, journalists, labels, etc. learn more about you and your music.

THE BENEFITS OF CHOOSING A GREAT MUSIC PUBLICIST

A great publicist can boost an artists’ music career in a competitive media landscape. Here are four ways a publicist can help advance your career:

1. A MUSIC PUBLICIST CAN PITCH NEWS AND STORIES TO MEDIA OUTLETS

The publicist will land coverage in a variety of media outlets. For example, music blogs, radio airplay, television, magazines, and more. By spreading out coverage, the news will reach a larger number of people.

2. GOOD PUBLICISTS’ HAVE AN ESTABLISHED NETWORK AND PROFESSIONAL REPUTATION IN THE MUSIC INDUSTRY

Having a strong personal network and a good professional reputation is essential for publicists. They work hard to build those relationships!

For example, music journalists receive hundreds of coverage pitches each week. To stand out in the competition, it’s helpful for them to connect with journalists on a personal level. This approach helps them secure opportunities.

Another essential part of building relationships is understanding individual preferences. For example, a journalist’s taste and interests drive what they cover.

A good publicist will also maximize their efforts by shopping pitches that fit a journalist’s past work. They will then make one piece of news work for many writers.

For example, say an artist hires a publicist to pitch a new music video. A good publicist will consider different types of coverage surrounding the one video.

3. GREAT MUSIC PUBLICISTS UNDERSTAND THEIR CLIENT’S UNIQUE STORY

Experienced publicists have an inherent sense of what excites journalists. To develop this skill, they must understand their clients’ stories.

Also, no two clients are identical. The right publicist will understand a client’s unique story and craft compelling narratives around it.

For example, any publicist can pitch a new song by its genre and record label. However, great publicists pitch the story behind the genre and label. For instance, why an artist makes music in a specific genre. Or, why they chose to release on the particular label.

4. A PUBLICIST CAN DEVELOP A MEDIA CAMPAIGN USING DIFFERENT ELEMENTS OF AN UPCOMING ALBUM RELEASE

Major labels often release a few singles from the album before it’s out. Each single is a different element. They may also record a music video for one or more singles on the album. Each video is an element, too.

These different elements can contribute to a publicity campaign. Good publicists see each element as an opportunity to expand coverage and build anticipation. They will also have the network to put those opportunities into action.

For example, they will secure news updates to focus on one element like a new single. They will then approach feature writers to write in-depth profiles for each element. They will also work with playlist curators to place singles in a prominent playlist.

CONCLUSION

A publicist is not the first person you should look for when building a team. However, when you reach the point where you have a public presence, a publicist will skyrocket your career.

At heart, publicists are storytellers. They work with you to tell your story through media campaigns and public-facing opportunities. With the right publicist, people will hear your music around the world.

HOW TO MAKE AN EPK THAT WILL GET YOU NOTICED

Tue, 16 Feb 2021 14:50:00 +0000

Learn how to make an EPK that will get you noticed by music industry professionals. This complete guide outlines the essential elements to add in an EPK for musicians.

Competition in the music industry is fierce. Getting the attention of record labels, agents, promoters, venues, and various media outlets can be virtually impossible if you don’t approach it correctly.

This guide offers insider knowledge on creating a successful electronic press kit for artists in the music industry.

WHAT IS AN EPK IN MUSIC?

What does EPK stand for? An EPK or electronic press kit is a professional music resume for musicians, artists, bands, and DJs. It’s your online media and marketing portfolio, designed to provide simple access to your essential information.

An EPK also showcases your talents to the music industry. It helps promoters, booking agents, talent buyers, music supervisors, music journalists, record labels, fans, and other industry professionals learn more about you and your music.

This essential tool will help you make the best first impression on the music industry. That’s why creating the perfect EPK is vital to your success as an artist in this competitive environment!

HOW TO MAKE AN EPK FOR MUSICIANS

An EPK should feature your artist bio, music, promotional photos, tour dates, high-quality videos, relevant media, achievements, links to your social media, and contact details. A successful EPK represents you as an artist, your brand, and your musical identity.

Websites such as Sonicbids, ReverbNation, Adobe Spark, and Wix offer EPK templates and tools to create press kits and hosted landing pages. They’re a great option if you want to make an EPK that looks high-quality and professional. However, it’s your preference on the format and type of hosting you prefer.

When creating an EPK for your brand, consider these tips:

CONSIDER THESE BEST PRACTICES BEFORE YOU CREATE AN EPK

Promoters and talent buyers review hundreds of potential acts every day. It’s essential to present yourself clearly and professionally. Before you create your press kit, consider these best practices:

Keep your EPK simple and to the point. Provide all your relevant information in a way that’s scannable and easy to read. Also, keep your EPK concise and relevant.
Include your best material and important details. Put your best foot forward, and make a great first impression.
Always keep your EPK up to date. Updating and organizing your press kit should only take a few moments.
Make sure your EPK represents your brand accurately. Don’t overhype, exaggerate, lie, or include irrelevant information.
Create an EPK that stands out from the competition. Make it eye-catching and unique without going overboard.
Be cautious of the file size when attaching it to emails. Large digital files may get flagged, sent to the Spam folder, or rejected by the recipient. Instead, link to your content on the web such as SoundCloud and YouTube.
Avoid sending .zip files or other compressed file attachments with your email. These files will not get opened.
Have a printed version of your EPK on hand at events. You may run into industry professionals interested in knowing more about you.

These tips are not hard rules. They’re merely suggestions to ensure your press kit is successful.

WHAT TO INCLUDE IN YOUR EPK?

Showcase your strongest assets to the music industry. Here are the essential elements to include in your Electronic Press Kit:

1. LINKS TO YOUR MUSIC

Your music is one of the most crucial elements in your EPK. Provide links to stream your best songs instead of music files. This way, people can listen to your music without having to download it first.

Also, people may only play the first few songs featured, so make sure your three best tracks are at the top of the list! Not sure how to rank your music? Turn to fan feedback, purchase history, production quality, or stream counts to help you decide.

Also, consider linking to quality mixes. Have you opened up for a prominent artist or played at a notable venue or festival? Having a great mix that demonstrates your skills and ability to play for big crowds will boost your credibility.

2. ARTIST BIOGRAPHY

Your artist biography is another fundamental part of the press kit. This section showcases your music career. Include brief details of previous or upcoming releases, milestone achievements, collaborations, recent shows at notable venues, compelling quotes, and any significant endorsements.

Artist bios should be well-written, clear, and concise. Provide enough detail to give insight and sell your great story, without making it tiresome to read. Avoid telling your entire musical journey.

In addition, keep your bio relevant and up-to-date. Many media outlets simply copy the bio directly for their promotional material.

Lastly, consider preparing different length versions of your bio for various media purposes. Keep a short version and a more extended version.

3. PROFESSIONAL PHOTOS AND ALBUM ARTWORK

Downloadable hi-res photos are a must for any press kit. Consider having hi-res (300 dpi) and lo-res (72 dpi) versions 600 pixels wide at a minimum.

Also, include a variety of vertical and horizontal hi-resolution images. Give media outlets, publicists, and promoters options to use photos for varying layouts. For example, in a press release, flyer, blog, web page, etc.

Think about the vibe and style you want to convey. Consider shots of live shows, music studio, daily living, your fashion, etc.

Also, high-resolution press shots have large file sizes. Upload them to Dropbox or another cloud service with shareable links instead of attaching large files to emails.

4. LOGOS AND BRANDING ASSETS

Provide your logo or branding material if you have any. Also, include a scalable vector image of your logo for promoters and venues. They will likely use these assets on promotional materials.

5. HIGH-QUALITY MUSIC VIDEOS

Videos that capture your artistic personality or demonstrate your live performances will likely help you. Music and promotional videos also provide media content for writers to share with their readers.

Moreover, media outlets are more likely to feature an artist with impressive videos that accompany their music. Similarly, promoters are more likely to book you for a gig if you have a great live video showing off your chops and stage presence.

6. EMBEDDED LINKS TO YOUR ASSETS

Provide clear links to your online presence. Include a direct link to your website, social media, music, videos, merch store, and other important details about your brand. Also, it’s crucial to keep these assets updated regularly!

Moreover, make your links easily identifiable. Avoid vague terms like “click here” or “download.” Instead, use recognizable names like Facebook, SoundCloud, Official Website, Listen to my Music, etc.

7. PRESS AND TESTIMONIALS

Have you been featured or interviewed on music websites or magazines? Include short quotes, relevant mentions, and links to press coverage.

Also, add favorable reviews or testimonials from respected industry professionals. A few key points of interest will help build your profile, credibility, and presentation.

8. TOUR DATES AND SHOW INFORMATION

Do you have upcoming events or tour dates? Listing forthcoming gigs, tours, or shows helps booking agents work around your current schedule. Also, anyone who mentions you on the radio, in a blog post, or podcast can help promote those gig dates.

Moreover, ensure you’re providing an updated calendar with relevant show information. You never know who may come to your next show and change your music career!

9. TECH RIDER

Help booking agents and venues accommodate your needs on stage by listing technical requirements. For example, list things like how many plugs, mics, speakers, the stage plot, etc. Also, make this downloadable so venues can have it handy when needed.

10. CONTACT DETAILS

Finally, don’t forget to provide your contact information. Make it easy for people to reach you. Provide your email, contact number, etc. Also, include your management team’s contact details, if applicable.

If you have an artist website, consider linking to a contact form. Here, people can ask questions, submit inquiries, etc.

Once you’ve completed your EPK, make it readily available. Hosting and distributing your electronic press kit is essential. It’s critical to get your artist information in the hands of the right people in the music industry. You don’t want to miss a career-changing opportunity!

Here are six ways to share your press kit:

1. YOUR OFFICIAL ARTIST WEBSITE

If you have an official website, make your EPK downloadable or accessible from the site. Create a dedicated landing page or provide a link to your press kit on the homepage. Also, ensure the link is easy to find and visible to visitors!

Consider hosting your EPK on a file sharing service like Dropbox or Google Drive. These services make it easy to upload, store, and organize large files. It’s also easier to share a direct downloadable link or URL that’s mobile-friendly than a large .zip file.

3. ONLINE MUSIC PLATFORMS AND PROMOTIONAL SERVICES

Music platforms like ReverbNation and Sonicbids offer EPK templates, file hosting, data tracking, career management, marketing tools, and more.

For example, Sonicbids makes consolidating your information and submitting it to promoters easy. Their templates provide high-quality media, an organized tour calendar, a vanity URL to share with your network, and more. They also have a database of over 20,000 promoters and booking agents, making gig opportunities endless.

Include a sharable link to your EPK on all your social media platforms. Make it easy for fans and industry professionals to discover your press kit. You never know who may visit your social pages!

Consider having a printed version of your press kit on hand where you may run into industry professionals. If that’s inconvenient, include a link to your electronic press kit on your business card.

CONCLUSION

An EPK will be one of the best networking tools you’ll have at your disposal in the music industry. We hope this guide gives you everything needed to create the perfect press kit.

Now, it’s on you to make it a reality. Letting the world know you and your unique sound will increase the chances of getting discovered!

5 MUSIC INDUSTRY NETWORKING TIPS YOU NEED TO KNOW

Tue, 16 Feb 2021 14:47:00 +0000

Do you know how to network in the music industry? This guide outlines five music industry networking tips that will help you find success and opportunity.

WHAT IS MUSIC INDUSTRY NETWORKING?

Music industry networking is standing toe-to-toe with opportunity. It’s shaking hands and locking eyes with the future you want. It’s stepping into the room as someone unknown and leaving the room as someone everyone wants to know. Also, it’s a conquest, a strategic game of words, and a play of chess with fate. Furthermore, it’s perhaps the most instrumental part of a blooming career.

Moreover, networking reveals who you are – and who you want to be. It tests you to either show your flush of cards or hold onto them in the secret of your own producing Batcave. It can also define you as a behind-the-scenes producer or the next main stage headliner.

Networking in the music industry might be exciting — and an excuse to step into the peaking sunlight for the first time in weeks — but like any derivatives of creativity, it’s an art you must learn to master in this competitive industry.

This guide offers a few tips that might help you ace your first networking experience and set you apart from, well, everyone else.

1. ATTEND WITH INTENTION

Music industry networking isn’t playing. It’s also not an excuse to see your favorite artists and drink more than your body weight. If you go to a show to have one — or seven — too many shots and join the sea of headbangers, then you didn’t network. You simply attended.

Networking within the music industry begins with both intention and initiative. Liquid courage never hurt anyone, but remind yourself why you’re there: to talk with industry professionals about your career. You are the walking representation of your music. If you’re slurring your words and spilling your drink on a top-tier agent’s favorite J.Crew shirt, then I can guarantee they won’t be asking to stay in contact with you — unless they want $40 for that button down.

2. APPROACH IS EVERYTHING

Piggybacking off intention is an approach. Your approach will determine if the next five minutes will burn up or fizzle out. As much as your ego may will it, never start the conversation with your accomplishments. Instead, begin with genuine talk and clear communication. Too many times have aspiring artists tanked a vitally crucial face-to-face conversation by listing off their accomplishments like they’re reading down a grocery list. You might be the G.O.A.T., but don’t gloat.

Additionally, credentials are everything in an industry where you have to prove yourself an asset to its longevity. However, credentials also have their time and place. Approach the professional, be friendly, and be yourself. If your nerves are still getting the best of you even with your liquid courage perspiring in your palm, then here are a few examples to help break the ice:

“Hey, how are you? My name is ______ . How’s your night going?”

Or, if you know who they are, then approach them with a little more complimentary cushion. For instance:

“Hey _____, nice to meet you. My name is _____, and I thought to introduce myself. I’m a (insert genre here) producer and a big admirer of your impact on the industry. How’s your night going?”

At the end of the day (and at the other side of your rabbit hole of social anxiety), remember that you are a stranger. Like any stranger, you would approach at a nightclub, restaurant, music studio, yoga class, or wherever you’ll find yourself on a Saturday, be mindful of what constitutes as an aggressive advance. Instead, be sincere, be open, and be polite. Ask about them, why they are here, and if they come to this location often. Parallel your approach to how you would first interact with someone you’d want to escort to the dancefloor. After all, both methods require the same string of courage.

"Genuine conversation and sincerity in your advance will determine whether or not that agent will want to hear your spiel — and dance with your destiny."

3. KNOW YOUR BRAND LIKE THE BACK OF YOUR HAND

The most vital gem to your pitch – much less, your whole music career – is your brand. Who are you? What do you stand for? Who do you stand for? Why are you even doing this? Why are you in the middle of a crowded dimly-lit nightclub on a Tuesday night, standing in front of powerhouse music agent, cringing at your own voice and trying to breathe despite your racing heart? What is the tangible, concrete representation of your music that will speak influence, longevity, and an undeviating amount of cash flow? Why did you sign up for this — and voluntarily?

Agents, managers, or promoters might ask these questions a bit differently, but they’ll still require the same roll of answers. Your best bet for tackling all these questions at once is in a short 3-4 sentence summary. Be concise, be direct, and speak with confidence. If your brand revolves around emulating the sound of the ocean, you could say something like this:

“My name is Oceanic because I want to make waves in my listener’s lives through my upcoming Deep House E.P. Every song has tropical additives, bringing different and stylistic elements to a long-standing genre.”

After introducing your brand, you could follow up with:

“I already have support from _____ and _____, and will start releasing music by the end of this month.”

Concise and straightforward lets them know that you have support in the now and are planning to keep chiseling at the future with new releases. Wax on, wax off. Suave on, pride off. Also, whatever your time period is in releasing music, it’s good to make clear that you have longevity. You’re not about to burn out — you’re a wildfire that can’t be put out.

4. READ BODY LANGUAGE LIKE A PROFESSIONAL

UCLA research has shown that only 7% of communication is based on the actual words we say. As for the rest, 38% comes from tone of voice, and the remaining 55% comes from body language. If you’re not paying attention to the 55% when you’re speaking to someone, then chances are, your efforts could be going in one ear and right out the other.

A creative professional knows that observance should always come before impulse, while an amateur will approach at any cost. Without creepily staring for too long, the professional will take notice of the manager, agent, or artists’ posture. Are their shoulders collapsed forward, or do they stand in an upright position? Are they surrounded by people, and already invested in long conversations? Do they look nervous or stressed? Are they on the phone?

As an artist and a music industry professional, you should be reading their body language long before you ever step foot in front of them. Why? Because there’s nothing worse than approaching someone who didn’t want to be approached in the first place. A professional knows that the next best thing to a mobile “Do Not Disturb” sign is a clenched jaw, a tightened neck, a furrowed brow, or a nose deep in an iPhone. When the coast is clear, and the professional makes their move, then they are ready to read the obvious gestures of reception versus resistance. Below are further examples:

RECEPTIVE BODY LANGUAGE

Moving or leaning closer to you
Relaxed, uncrossed limbs
Long periods of eye contact
Genuine Smiles
Engaging in the conversation

RESISTANT BODY LANGUAGE

Moving or leaning away from you
Crossed arms or legs
Looking away or around them for someone else
Feet pointed away from you, or towards and exit

Music industry professionals know these signs. They also know when the negative body language occurs, they can either think on the spot and adjust their pitch. However, if the other party still resists, then the professional politely excuse themselves, thank’s them for their time and moves onto the next person, undaunted and ready to conquer.

5. KNOW WHEN TO CLOSE

Considering they haven’t started crossing their arms yet or looking for an out of the conversation, you may proceed to ask for their contact information to keep in touch. Regardless of how the conversation is going, this is the close. This closing approach is also the way to end a conversation while you’re ahead. It’s often better to ask for the treasure at the end of the long, and possibly drab exchange. Below are some examples of casual ways to close the conversation and get your hands on that business card:

“It was so nice talking to you. Any chance we can stay in touch, and I can send you my new releases?”

“Hey, thank you so much for your time. I’m really interested in staying in contact. Do you have a card?”

“I would love to talk with you sometime outside of this crowded nightclub. Can we exchange information?”

Music industry networking is where professionalism meets practice and action. Try drafting your spiel and practicing aloud. Also, consider performing your pitch with your friends and family to become more comfortable. You could even try reading their body language in casual conversation. When you feel you’re polished and ready, pick out events that align with your type of music and to get prepared to start talking like the professional you are.

HOW TO DESIGN EFFECTIVE ALBUM COVER ART

Tue, 16 Feb 2021 14:32:00 +0000

Learn how to create stunning album cover art that will grab someone’s attention and get your music heard. This guide outlines cover art design best practices.

WHY ALBUM COVER ART IS IMPORTANT

Designing effective album cover artwork is crucial. Cover art is the visual gateway to your music. It’s also the image listeners will associate with your music.

First impressions are key to music discovery. Your album art will often grab someone’s attention before they listen to your music. Especially on digital music platforms. Potential fans are also more likely to listen to your music when your album artwork stands out.

Album cover art is also an essential part of music promotion and music distribution. The design you use to present your music is another way of branding yourself. It’s a reflection of your style as much as your music!

ALBUM COVER ART BEST PRACTICES

Your album cover art should follow these specs to meet the requirements of most major music retailers and streaming services. Many music distributors will reject cover art that doesn’t meet these guidelines. These best practices also offer tips for creating quality album cover art.

MUSIC DISTRIBUTION GUIDELINES

A minimum size of 3000 x 3000 pixels (a perfect square).
A minimum resolution of 72dpi (300dpi for best quality).
JPEG file format (not all music retailers accept PNG or GIF).
RGB color mode for best quality (CMYK may not show up correctly).
Images must not be blurry, pixelated, misaligned, or have other quality issues.
Only include text stating the artist name and release title. The copy should match your release info and metadata exactly. It’s also ok to use an image without text. Most music platforms display the artist and release info next to the cover art.
Do not add text that says “Exclusive,” “Limited Edition,” “New Release,” the release date, or anything else that states a time frame. Keep your cover art timeless.
Cover art must not contain URLs, logos, or any reference to a Digital Service Provider, record label, website, or other brands.
Do not include email addresses, social media logos, URLs, or any other contact information.
Do not include references to pricing. For example, “Available for $1.99,” “Low Price,” or “For Promo Use.”
Cover art must not reference the format as a physical or digital product. For example, CD, DVD, or Digital Exclusive.
Cover art must not contain pornography or inappropriate images of any kind.
Avoid UPC barcodes and ISRCs. The music retailer or distribution service will provide them. Also, if you re-release, those codes may change.
Cover art must not reference content the release doesn’t include. For example, “included DVD” or “includes lyrics.”
Cover art must not be misleading. For example, referencing an artist that does not perform on the release.

COVER ART DESIGN BEST PRACTICES

Your image should be unique to the release. Don’t use the same image for multiple releases unless the artist name or track/album name is different.
Only use authorized images. Don’t use images that are copyright protected unless you get permission to use them. Also, make sure the images you purchase are cleared for commercial use.
Avoid using art that doesn’t match the release or your brand. Use font, colors, and imagery that represents your music and brand identity.
Design your cover art for one-inch size. Most music retailers and streaming services display small thumbnails. So, ensure your cover art still looks great and easy to see when it’s size is reduced.
Keep contrast in mind. Don’t add text on top of a busy background. It makes it harder to see, especially on thumbnail images. Also, consider a font color that’s easy to see against a background.
Use a font that is easy to read. Unique and artistic fonts are fun, but they will be difficult to read.
Don’t mislead people on a tribute album. Avoid making the name of the original artist larger than the performing artist. And don’t use the original artists’ photo unless you have permission.
Last, sometimes a little goes a long way. Minimal looking cover art is a trend in the electronic music scene.

DESIGNING ALBUM COVER ART

Most musicians don’t have the time or skill to create the perfect album cover art. Here are some cover art design ideas for those tight on time and cash, lack design skills, or are looking for inspiration.

FREE STOCK PHOTO WEBSITES

Some websites provide royalty free images you can download and edit to make album artwork. Sites such as Pexels, Unsplash, and Pixabay offer an extensive collection of free stock photos.

PHOTO EDITING WEBSITES

Online photo editing websites provide all the tools to create stunning album cover art. Many are also free! Check out sites such as Canva, Pixlr, GIMP, and Adobe Spark.

ALBUM COVER ART DESIGN SERVICES

Many design services provide affordable album cover art. Some also offer a community of freelance designers to hire. Check out websites such as 99designs, Fiverr, Cover Art Factory, Cover Art Works, and Melody Nest.

LOOK TO OTHER ARTISTS FOR INSPIRATION

If you’re struggling to come up with a new album cover art idea, find inspiration in other people’s work. Look at cover art used by artists you admire or make the same music as you. See how you can use their ideas to fit your style.

CONCLUSION

Creating eye-catching album cover art is a vital part of releasing music, gaining fans, reaching new audiences, and advancing your music career. These general guidelines will ensure your cover art meets the requirements of major music retailers and streaming services. They will also help you create effective art that will grab someone’s attention and get your music heard!

Vestibule Trap - Blogs

HOW TO GET YOUR MUSIC FEATURED ON BLOGS

GET YOUR MUSIC FEATURED ON BLOGS AND BOOST YOUR CAREER

1. MUSIC SUBMISSION PREPARATION

2. MUSIC BLOG RESEARCH

3. FOLLOW MUSIC SUBMISSION GUIDELINES

4. SUBMIT EXCLUSIVE MUSIC

5. FIRST IMPRESSIONS MATTER

6. PERSONALIZE YOUR MESSAGE

7. SEND LINKS INSTEAD OF FILES

8. BUILD RELATIONSHIPS

9. FOLLOW UP EMAIL

10. MUSIC BLOG TYPES

HYPE MACHINE

SUBMITHUB

BONUS: CLIMBING THE PRESS LADDER

CONCLUSION

DO YOU NEED A MUSIC PUBLICIST? HERE IS ADVICE

WHAT IS A MUSIC PUBLICIST?

WHAT DOES A MUSIC PUBLICIST DO?

WHAT ARE THE RESPONSIBILITIES OF A PUBLICIST?

WHEN DO YOU NEED A MUSIC PUBLICIST?

1. RELEASING NEW MUSIC ON A RECORD LABEL

2. RELEASING A HIGH-QUALITY MUSIC VIDEO

3. TOURING OR PLAYING AT A MUSIC FESTIVAL

4. SECURING AN EXCLUSIVE MUSIC PREMIERE OR DEBUT

5. YOUR CAREER IS GAINING MOMENTUM

5 THINGS TO CONSIDER BEFORE HIRING MUSIC PUBLICIST SERVICES

1. DEVELOP YOUR UNIQUE ARTISTIC STORY

2. DETERMINE WHAT ACTIVITIES ARE WORTH PAYING FOR PUBLICITY

3. BUILD A SOLID BRAND AS AN ARTIST

4. ESTABLISH ONLINE PRESENCE AND A ROBUST SOCIAL MEDIA PRESENCE

5. KNOW YOUR GOALS AND SET EXPECTATIONS

HOW TO FIND A MUSIC PUBLICIST?

1. RESEARCH MUSIC PUBLICIST SERVICES

2. CHECK OUT THE CLIENT LIST OF PUBLIC RELATIONS FIRMS

3. KNOW YOUR BUDGET AND ESTIMATE THE COST OF A PUBLICITY CAMPAIGN

4. REACH OUT TO FELLOW ARTISTS AND SEEK REFERRALS

5. BUILD A BRAND AND A UNIQUE STORY THAT ATTRACTS THE RIGHT PUBLICIST

THE BENEFITS OF CHOOSING A GREAT MUSIC PUBLICIST

1. A MUSIC PUBLICIST CAN PITCH NEWS AND STORIES TO MEDIA OUTLETS

2. GOOD PUBLICISTS’ HAVE AN ESTABLISHED NETWORK AND PROFESSIONAL REPUTATION IN THE MUSIC INDUSTRY

3. GREAT MUSIC PUBLICISTS UNDERSTAND THEIR CLIENT’S UNIQUE STORY

4. A PUBLICIST CAN DEVELOP A MEDIA CAMPAIGN USING DIFFERENT ELEMENTS OF AN UPCOMING ALBUM RELEASE

CONCLUSION

HOW TO MAKE AN EPK THAT WILL GET YOU NOTICED

WHAT IS AN EPK IN MUSIC?

HOW TO MAKE AN EPK FOR MUSICIANS

CONSIDER THESE BEST PRACTICES BEFORE YOU CREATE AN EPK

WHAT TO INCLUDE IN YOUR EPK?

1. LINKS TO YOUR MUSIC

2. ARTIST BIOGRAPHY

3. PROFESSIONAL PHOTOS AND ALBUM ARTWORK

4. LOGOS AND BRANDING ASSETS

5. HIGH-QUALITY MUSIC VIDEOS

6. EMBEDDED LINKS TO YOUR ASSETS

7. PRESS AND TESTIMONIALS

8. TOUR DATES AND SHOW INFORMATION

9. TECH RIDER

10. CONTACT DETAILS

HOW TO HOST AND SHARE YOUR EPK

1. YOUR OFFICIAL ARTIST WEBSITE

2. CLOUD STORAGE AND FILE-SHARING SERVICES

3. ONLINE MUSIC PLATFORMS AND PROMOTIONAL SERVICES

5. SOCIAL MEDIA PLATFORMS

6. PRINT A COPY TO SHARE AT PUBLIC EVENTS

CONCLUSION

5 MUSIC INDUSTRY NETWORKING TIPS YOU NEED TO KNOW

WHAT IS MUSIC INDUSTRY NETWORKING?

1. ATTEND WITH INTENTION

2. APPROACH IS EVERYTHING

3. KNOW YOUR BRAND LIKE THE BACK OF YOUR HAND

4. READ BODY LANGUAGE LIKE A PROFESSIONAL

RECEPTIVE BODY LANGUAGE

RESISTANT BODY LANGUAGE

5. KNOW WHEN TO CLOSE

HOW TO DESIGN EFFECTIVE ALBUM COVER ART

WHY ALBUM COVER ART IS IMPORTANT

ALBUM COVER ART BEST PRACTICES

MUSIC DISTRIBUTION GUIDELINES